Good technology should require no training manual and should be intuitive. Bad technology has training courses to make up for the lack of common sense in the layout and functionality, which the lucky end-user usually has to pay for (directly or indirectly).
Good technology should accentuate the strengths of the user by making them more productive, while having safeguards built in to highlight possible problems (and to explain why the problems have occurred). Bad technology takes longer to use than doing it by hand used to – except that you get reports of how much longer, so that’s OK then.
Any print management company that isn’t using technology as the core of its offering, will wither and move on.
Simon Biltcliffe
Managing director
Webmart
