The move comes less than a year after FCL augmented its offset operations by adding a Xerox Color 1000, its first ever digital press, to its facility that also has a Manroland 700 sheetfed press, and Heidelberg M-1000BE full-web presses.

In a brief interview with PrintWeek, FCL President/CEO Mike Ford said: "Many of our major customers have been looking to move into cross media for a while.

"We see print as an integral part of cross media, but marketers are looking for more frequent two-way exchanges and multiple touch-points with customers as part of a cross media campaign."

FCL does about $50 million to $60 million in business annually — including a large amount of insurance and financial direct marketing.

"Prior to forming our integrated Media Solutions Group we offered web-to-print, variable print services, and QR Code print and testing, but this is our first move into other media such as PURL's, email, text, and social media campaigns," Ford said.

He added the FCL will be creating these new cross-media campaigns in-house.