Evergreen said an increase in business from its current customer base—as well as the opportunity to gain new accounts—created the justification for this new capital investment.

In an interview with PrintWeek, John Dreisbach, Evergreen’s vice president of sales and marketing, explained: "Our traditional market is trade publications and business publications, as well as catalogs."

He added that many of these business/trade magazines and newspapers have suffered the same declines over the past decade as many consumer periodicals. "Our heatset business is growing — it’s growing in a very measured way, but the key word is growing."

The new Komori System 38, which is configured for magazine, tabloid and digest formats, joins manroland and older Komoris presses on the heatset production side of the company.  Evergreen also has five cold-web presses, including Goss and DGM equipment, for publications that print newspaper and other uncoated stocks.

Evergreen features an in-house bindery, tip-on, polybagging, electronic additions, mailing and circulation fulfillment services and Dreisbach noted the company serves a wide breadth of publications from across the country.

"Some of our publications certainly are national-and indeed span all of North America," he added. "Our key has always been the combination of work we can do, being both a heatset and coldset printer. Most web printers are either cold-web or they’re heat—they’re not both."