The launch marks a first for Egmont, which traditionally creates magazines around licensed characters, and is aimed at rejuvenating a market once served by the likes of the now defunct Smash Hits.

The 64+4pp A4 glossy magazine is printed at Southernprint on 80gsm Norcote Super stock, with the cover printed on LumiArt with a UV varnish. Some 200,000 copies have been printed for the initial issue which is out now, and distributed in supermarkets such as Morrisons, as well as WHSmith.

The monthly title costs £1 and includes a 'high-end' cover gift along with exclusive interviews with pop music stars such as The Wanted.

It is supported with a website welovepopmag.co.uk and a marketing campaign that includes bespoke POS, billboards targeting 30 London bus routes and digital activity.

Egmont's Siobhan Galvin said: "Egmont firmly believes there is a place on the newsstand for a respected teen pop magazine. Our in-depth research into this audience demonstrates a real appetite for a magazine that delivers fresh and exciting pop content and we believe We Love Pop is set to refresh and revitalise the teen sector."