"We really believe in data and analytics as a tool for driving business, so if we can give our customers the tools to help their customers, which we can now, then that’s great," said chief executive Guy Gecht.

SmartSign uses image capture in POS displays linked to facial recognition software that can identify consumer dwell times, gender and age to help brand owners and agencies measure the effectiveness of displays, according to Mark McGowan, EFI director of OPS products.

"When it comes to detecting is someone is viewing a display its 98% accurate, gender is 85% accurate and age bracket it is 75% - this is an incredibly acurate tool," added McGowan.

SmartSign will be commercially available in August.

The company is also using Fespa to highlight the benefits of its flagship 3.2m wide HS 100 Pro hybrid flatbed and also the milestone of 100 installations of Vuteks with LED curing.

"We now have enough statistics to compare how users of LED machines perform like-for-like against mercury systems, and LED users are buying 50% more ink per machine on average, which proves that LED not only saves money, but it actually generates more business," said Gecht.

EFI is also using the show to highlight its UV thermo-forming inks, developed for the eight-colour plus white 2m-wide EFI Vutek GS2000 Pro-TF and 3.2m-wide GS3250 Pro-TF.

According to EFI they’re ideal for custom-formed signs, packaging, POS, vending panels, vehicles and promotional items.