Editors Letter: March 2007

You may be wondering what the cover feature images are all about. The pictures had to convey innovation and its place for driving the growth, profitability and long-term success of a business. We took a recent innovative print product Loudwaters Eazyrizer, a self-erecting pop-up display and used time-lapse photography to show its rise.

The style of the image pays homage to Eadweard Muybridge, a pioneering photographer whose studies of motion in the 19th century paved the way for the development of moving pictures.Innovation spawns innovation. Muybridge was commissioned to use still photography to study motion in order to help settle a bet on whether a trotting horse ever has all its feet off the ground at one time. The techniques he developed went on to inspire artistic movements and new media for art and entertainment.  

Innovative uses of print and moving images can also be seen elsewhere in this month’s issue. Style bible Wallpaper* has used a lenticular cover to convey the dynamism of an amazing mechanical dress, while with Monkey, Dennis is publishing magazines online and using that medium to combine the best of text, still and moving images and sound.

Both were produced by Fresh Media Group. While Wallpaper* is innovating with the physical medium of print, FMG’s Ceros technology is enabling its customers to migrate their business to a new medium. It’s a fine example of a firm innovating to protect its print against other media, and innovating in other media to protect itself if they erode its market in print.

Think about your own business; there will be areas where print innovation gives clients’ communications an edge, and others where you can provide a better means than print to get their message across, using your business’ core skills. Who knows, the innovations you develop may end up an inspiration for art and industry, and ensure your place in posterity.


Barney Cox, Editor, Printing World (barney.cox@haymarket.com)