London Calling will take place at the Docklands Hilton Hotel next week (22-23 September) and will feature several kit launches.

The company had initially targeted around 50 visitors for the event, but marketing manager Peter Jolly said demand had far exceeded expectation.

"We now have more than 100 companies signed up to the event," he said. "There seems to be an air of optimism in the industry; these companies are leaving a rocky 12 months behind them and starting to think positively again."

Jolly added that the event would not just be about showing off high-speed kit.

He said: "We want to show how you can save money by investing in finishing, and make money by investing in finishing. We want to show how we can help their businesses."

Places are still available for the event.