The Rochford-based company opted for the Duplo machine to help cut production costs while improving the quality of finishing of the 40,000 CDs and DVDs the business produces each month.

The addition of the DC-615 has allowed the eight-year old company to change the way it produces inlays and eliminate toner cracking on folded inserts.

Previously the company printed booklets, wraps and inlays on a Xerox machine before cutting them with its guillotine and inserting them.

It now prints on the Xerox before loading the documents into the Duplo machine which cuts and creases automatically.

Martin Johnson, managing director of Duplication Centre, said: "We used to buy in pre-perforated paper for the CD-inlays but we'd often get cracking when we folded it.

"With the DC-615 we can crease the sheets instead so we don't need pre-perforated paper, the finish is better and cost is lower."

In addition to the Duplo DC-615 investment, Duplication Centre will soon install a new Ricoh C651 digital press, a move that upgrades the production facilities at the business.

According to Johnson, the new firepower gives the company "the edge" when expanding into Europe.

"We've been selling into Europe for some time but have never really focused on it. In 2012, with our new resources, export markets will become a big focus for us and we have the capacity to match any increase in volumes," he added.