Jochen Meissner, president and chief executive of Goss, said that Drupa remained "the one place where suppliers can showcase new technology for a worldwide audience".

"Regional shows and events remain important, but having this truly international show is vital for our industry," he added.

Built on Goss's Sunday press technology, the Vpak uses quick-change sleeves to allow for variable repeat lengths and is available in narrow and wide web widths from 510-1,905mm.

The press was developed by Goss International's US subsidiary in 2010, with the Vpak brand announced last year, although the manufacturer has yet to install any units outside of its R&D lab in Durham, New Hampshire.

Also on display on Goss's 1,820sqm Hall 17 stand will be the Colorliner CPS compact-tower press and its 96-page Sunday 5000 press. Goss parent Shanghai Electric Group will exhibit a range of technologies on an adjacent stand.

Goss will announce full details of its Drupa 2012 plans at a pre-show news conference in Düsseldorf on 29 February.

"We have a history of introducing groundbreaking Goss technologies at Drupa and we will continue that tradition, for example, with the variable-repeat Sunday Vpak presses that offer a game changing web offset alternative for packaging
applications," said Meissner.

"Beyond the introduction of specific technologies, our presence at the show will convey our long-term perspective and our focus on actively exploring new concepts with our customers."

He added that he expected printers and publishers visiting Drupa to be interested in pursuing how they can use different processes – or combinations of processes – to provide their customers with more powerful and cost-effective printed products.

"The long-term value and effectiveness of print are not in question, but pressures to
stay competitive and profitable are intensifying in every sector," said Meissner.

"By collaborating with a strong, visionary supplier and by replacing outdated equipment with advanced web offset solutions, printers can address those pressures and take significant cost, time and inefficiency out of their workflows."