Exhibiting in Hall 7, stand E17, the company will aim to show visitors how they can expand from focusing solely on print to becoming fully fledged marketing service providers.

Demonstrations of its Cross Media suite, which features the ability to create bespoke websites and e-mail campaigns without HTML coding knowledge, will walk visitors through the process of creating database-driven marketing from print, online and mobile platforms.

According to Harry Rapphorst, managing director of DirectSmile, an increasing number of printers are making the transition to a more marketing-oriented offering to open up new revenue streams.

"DirectSmile Cross Media is the ideal solution to facilitate this transition. Its easy-to-use interface makes training and implementation very simple, but it also provides the tools needed to produce highly effective marketing campaigns," he added.