Digital and environmental papers are focus of Neenah's Print 09 offering

Neenah Paper has showcase its premium digital and environmental paper grades at its first Print exhibition.

Grades shown at the Chicago event include Coronado SST and the FSC-certified Classic Crest digital and Classic linen digital papers.

Tom Wright, director of advertising at Neenah Paper, said: "We operate in a very select niche and most people view paper as a commodity. Our digital range incorporates textural options that add value to the printed image."

He added the company's environmental papers "go beyond forest certifications to offer unique market-leading options".

He continued: "For existing markets, we of course offer papers for traditional offset lithography, foil, emboss, engrave, die-cut etc.

"We will be able to show these customers how Neenah Papers has been able to expand our offering of colours, textures and weights, and sizes, in order to help them produce better printed products."

It is the company's first time at Print 09 and it intends to meet new customers at the show, as well as strengthening existing client relationships.

Wright said that although paper may not be top on the list of priorities for many visitors, just creating a few quality leads that yield long-term relationships would more than pay for the cost of the event.