Developed for the flexible packaging market, ICE is designed for printing on heat-sensitive substrates such as polyethylene and thermal labels.

The Bury St Edmunds-based printer bought the 516mm-wide digital web press to print short runs for the healthcare and pharmaceutical sectors.

Denny Brothers commercial director Graham Denny said: “We have examined the digital label market for over two years and the wider format of the Xeikon 3500 will allow us to offer something completely different to our competition.”

Production director Colin Hunt added that changing run lengths meant now was the “right time for us to turn to digital, rather than adding another flexo machine”.