Denny Bros’ Fix-a-Form multi-page labels were chosen as a suitable solution to deliver details of Canon’s promotional competition to a pan-European audience, in 15 languages, with one label.
Two 8-page Fix-a-Form labels were designed for Canon’s DSC and DSLR camera packaging, measuring 75x75mm in both left- and right-hand opening versions, as well as a third 150x150mm right-hand label for printer boxes.
Canon’s ‘Power to Celebrate’ promotion invites buyers to enter a competition online with a chance to win tickets and footballs.
Denny Bros is celebrating 35 years of the Fix-a-Form brand this year, which provides compact labels for a number of products across pharmaceutical, food, chemical and promotional sectors with clients such as Unilever, GlaxoSmithKline and Gü.
Nicola Salisbury of Denny Bros said: "The Canon brand is showing how effortlessly it can roll out a competition that is fit for one of the most anticipated sporting events of the year.
"Fix-a-Form is increasingly specified as the answer to multi-language challenges such as this one to get the fine detail of the competition across to an exceptionally widespread audience."
SCA Packaging account manager Stephen Black added: "The Fix-a-Forms produced are outstanding in terms of quality and performance – something we can expect to see more of during UEFA EURO 2012."
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