For John Lewis, Gilchrist worked on the Home Collection sales brochure, considered the retailer’s flagship publication. The production demands were very intense, but Gilchrist rose to the challenge. It was a process that took eight weeks and an average of seven rounds of corrections were carried out. Gilchrist also worked with Harrods and had to contend with a last-minute marketing decision: in-store posters advertising Harrods’ Tailor on a Tuk-Tuk service forced Gilchrist’s production team into some quick thinking. It had just two hours to take a digital image and add the Harrods branding to simulate a real-life vehicle. The team was quick to react and completed the job on time.

For the full rundown of the PrintWeek Awards 2008 winning and commended companies, click here