The cross media campaign allows users to choose from a selection of horror genres and invent their own film title and co-star.

It then generates a free movie pack with promotional material, including a movie poster, tickets and desktop wallpaper, with the user’s own name in the leading role.

Samantha Collins, AGNE’s marketing executive said the campaign was "a fun way of showing how successful cross media marketing can be".

AGNE launched the game on its social networking sites today (31 October). Collins said the company would pick "a select few" of the film posters, print them in A2 on its HP Designjet Z6200 and send them to their creators at the end of the week.  

To try out the Halloween movie star experience go to halloween.ag-direct.co.uk/register.aspx

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