The packaging company said the multi-layer format Compac Linerless offered volume, environmental and process advantages.

Coveris, a specialist in linerless labels within the meat, fish and poultry sector, recently targeted convenience foods with the launch of the fully removable Slidewrap label.

The format’s historical success was largely due to the removal of carrier backing paper used in traditional self-adhesive applications.

This allowed for reel weight to be reduced by 40% resulting in less waste, more labels per reel and faster production speeds.

Compac multi-layer format extends the application of linerless labels to include further product information across twin layers with up to three printable faces.

Linerless sales director Craig Bevan said the material ranged in thickness from 170gsm to 300gsm, worked with UV flexo inks and was applied by Ravenwood labelling systems, of which there were about a thousand in the UK.

“This specialist market is targeted at fish, poultry and chilled environments. By using internal facing areas you increase amounts of space to print on. You can therefore add more information.”

Messages on the large surface could be linked to FIR, promotions, cooking instructions and recipes to improve on-pack communication and on-shelf presence and to enhance brand integrity, he said.

Multi-function options included peel and reseal, smart coding and multi-open, tear-away perforation to meet varied retail demands.

Bevan said: “Including a linerless format helps communication, the environment and operational processes. The design has potential to develop with customers' brands, functionality and processes.”