Color Alliance launches wide-format web-to-print workflow

Color Alliance has launched CA-W2P Ultimate, a fully-automated web-to-print workflow designed for the ordering of large-format printed products.

The web-to-print software has a modular design and is pitched at print businesses producing jobs such as brochures, banners, posters and catalogues.

Users can enter data such as text and images via any web browser, without any need for graphics software or editing skills. Placed orders are automatically forwarded to the printer's production back-end and processed.

CA-W2P supports a raft of payment types and can be adapted with a bespoke design to match a company's corporate design. In addition, the software features interfaces that connect directly to both ERP systems and parcel delivery services.

André Kapsa, chief executive of Color Alliance, said: "Our web-to-print portal develops to meet growing requirements in a flexible manner.

"For example, if the operator wants to expand its product range and, in addition to display media, also offer digitally printed wallpaper or textiles, the corresponding modules are simply activated."