The guide aims to help firms to better understand the opportunities presented by cross-media and how they can benefit from them.

It has been developed using in-depth industry research, expert market knowledge and insight from independent Essential Business Builder Program (EBBP) consultants.

The resource details the steps printers can take to become marketing service providers and also helps to position professional quality print as a highly relevant and effective communication platform alongside digital channels.

The guide features a range of case studies about businesses that have successfully incorporated cross-media into their service offerings, as well as showcasing examples of effective cross-media applications with measurable return on marketing investment.

An independent overview of the major cross-media technologies by industry analyst Infotrends also features in the publication.

“Cross-media has long been seen as the next big opportunity for printers. However, our research shows that many print service providers (PSPs) have struggled to grasp exactly what it is, whether it’s right for their business and how they can get started,” said Canon Europe European & UK product business developer (solutions) Antony White.

“With this guide, we’ve set out to help our customers grow their businesses by answering these very questions. Combining inspiration with in-depth insight and drawing on our experience of working with successful cross-media marketing service providers, the guide serves as a conversation starter between PSPs and their customers.

“We hope that the guide will become a helpful reference tool for those who want to further leverage the value of print and their core competencies in a multi-channel communications mix.”

To obtain a copy of the guide, contact: cross-media_guide@cuk.canon.co.uk.