The Leyton, London-based printer is expecting to cut its outsourcing costs while improving its service offering following the installation of the Ricoh Pro C901 Graphic Arts Edition machine.
According to Neil Young, director at Barclay's Print, its digital capabilities will enable the company to use variable data on the jobs it both prints and mails.
"About 75% of what we print we also mail and that increasingly uses digital variable data printing. We are adopting web-to-print solutions and this too will increase our digital printing volumes," he added.
The new Ricoh machine will complement an all-Heidelberg pressroom at Barclay's that includes B2- and B3-format presses.
Young added: "Bringing digital production in-house will increase our control over quality and timing and enable us to offer a genuinely single-source solution.
"We have always had an excellent relationship with Heidelberg and their technology has always been leading edge so we trust them to deliver on this digital press."
Last month, Alltrade Printers said it had invested in "the right press with the right quality" after becoming the first company to buy a Ricoh digital printer through Heidelberg UK.
Have your say in the Printweek Poll
Related stories
Latest comments
"Lee De’ath, starting to feel typecast in the insolvency department? Fancy a change in a career? Children's entertainer maybe?"
"Fantastic investment its great to see."
"Clearly very well deserved and an inspiration to others."
Up next...
Suppliers and authors left in lurch
Unbound restructures in face of cashflow issues
Group efficiency boost
Onlineprinters UK customers transition to Solopress
Jet Press 1160CFG on show
Fujifilm to show off continuous-feed inkjet at Hunkeler Innovationdays
Strong trading reported