The Leyton, London-based printer is expecting to cut its outsourcing costs while improving its service offering following the installation of the Ricoh Pro C901 Graphic Arts Edition machine.

According to Neil Young, director at Barclay's Print, its digital capabilities will enable the company to use variable data on the jobs it both prints and mails.

"About 75% of what we print we also mail and that increasingly uses digital variable data printing. We are adopting web-to-print solutions and this too will increase our digital printing volumes," he added.

The new Ricoh machine will complement an all-Heidelberg pressroom at Barclay's that includes B2- and B3-format presses.

Young added: "Bringing digital production in-house will increase our control over quality and timing and enable us to offer a genuinely single-source solution.

"We have always had an excellent relationship with Heidelberg and their technology has always been leading edge so we trust them to deliver on this digital press."

Last month, Alltrade Printers said it had invested in "the right press with the right quality" after becoming the first company to buy a Ricoh digital printer through Heidelberg UK.