The event, to be held on 20-21 October at The Holiday Inn Hotel in Elstree, Hertfordshire, will feature the author of Don't Shoot - I'm Not Well deliver a keynote speech designed to instill confidence and motivation in his audience.

BAPC chairman Sidney Bobb said: "We hope the 2011 conference will surpass the high standards we have consistently achieved thanks to the support of our industry sponsors. We are looking forward to a high attendance to listen to Sean."

Bobb said that the BAPC had approached Brickell, who was the youngest ever network TV correspondent, several times in the past but this is the first time he has been able to be part of the conference.

Brickell said: "Confidence is a key to success and to life and I can demonstrate to delegates how to become fully charged to face life's daily challenges."

There will also be a panel debate featuring award winning printers, Ian Crossley of Greenhouse Graphics, Stuart Mason of The Ink Shop and Andrew Watts of Apple Print, moderated by Darryl Danielli, to uncover the more intriguing highs and lows of being in print.

Tickets for the event package are available for £150 - visit bapc.co.uk for more information.