The newly created position will see Swindlehurst lead a six-strong team and implement an HR strategy that will balance the group's ongoing UK growth with a focus on maintaining APS' identity.
Swindlehurst, who joins APS Group following a four-year stint as HR business partner at RR Donnelley, will report to director of corporate services Glyn Jones.
He said: "This is a really exciting time for APS Group and I’m delighted to be joining the management team.
"The company has a great reputation in the market place and this is a fantastic opportunity for me to help manage and develop our employees as we continue to grow."
Commenting on the appointment, Jones said Swindlehurst brings "a wealth of experience" in change management, TUPE and compliance.
"While we have already made enormous progress in developing our HR strategy, with the significant growth that APS Group has undergone in recent years, the introduction of an individual with wider experience will further enhance our existing team, and Alastair fits our requirements perfectly," he added.
In February, APS Group launched MoneySupermarket.com's first ever direct mail campaign.
APS Group managed both the creative and print aspects of the initial project after winning the deal in a competitive pitch process to run the print marketing scheme for one month during October 2011.
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Started new role on 1 April