Apprentice contestants get lesson in mag production

14 June 2011

Publishing

FMG, the north London-based pre-media business and content production agency, will appear in this week's edition of hit BBC show <i>The Apprentice</i>.

Lord Alan Sugar's band of wannabe apprentices spent time with FMG's staff recently to learn how to produce a glossy magazine for the not-yet-aired episode, in which they are tasked with creating and publishing a free magazine.

While one team opts to produce a low-brow lads' mag the other mulls over names for their over-60s freemium magazine including, Old Boot and Coffin Dodger.

Unfazed by the obvious commercial prowess of the assembled competitors, FMG operations director Steve Waller said: "It was great sharing knowledge and experience with a group so desperate to impress."

The episode will air at 9pm tomorrow night (Wednesday) on BBC One and will be available on the BBC iPlayer.

Publishing Pre-media

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