Communications manager Sam Brown told PrintWeek: "We will collect waste from the printer and the paper will be sent to our three Arjowiggins mills.

"That waste will then be put into recycled paper, which the printer will be able to buy back.

The scheme is one of a number of talking points announced for the paper merchant's free events for printers that will run through January and February to showcase how printers can make or save money.

A total of 11 events will run across the UK from 10 January-2 February at major sporting venues, including Wembley stadium.

Each event will include a series of seminars from Antalis and its partners, which include BPIF, IPIA, Proskills, Kodak, HP and the DMA.

Other topics to be discussed include product innovation, product demonstrations in the packaging and wide format sector and advice from print coach Nick Devine. There will also be a small format digital zone at each event.

Brown said: "We want printers to be able to dip in and out, they can come along, have a bite to eat and pop in to the seminars that they are interested, it is going to be geared around them.

"Once a printer is registered we will follow up with what is on offer on their chosen day so they can pick and choose what they want to come along for."

Anyone wishing to attend the events should register at Antalis McNaughton's website.