The range now includes printable inkjet rolls that are suitable for water-based systems using dye and pigmented inks, and solvent printers using full and eco solvent inks.

They can be used with the majority of printing technologies including Indigo, UV offset litho, screen print, UV curable inkjet and now water-based and solvent inkjet.

Chris Green, marketing manager for Antalis McNaughton Sign and Display, said: "Printers are keen to capitalise on 3D applications to differentiate themselves in the market, and further enhance their offering."

In April, paper merchant Antalis McNaughton launched iPrint Pure 3D, a 500micron polypropylene film that, when printed, displays a full 3D image.

It features a lens that magnifies patterns to create the perception of depth, which sets it apart from the lenticular 3D printing process.

The products can be cut, creased, glued and finished, to make 3D packaging and point-of-sale items.

It is targeted at poster displays, direct mail campaigns, cartons, sleeves, binders, folders, wallets, post cards, business cards, posters, signs, and display presenters.