Print buying
Park chief Mason highlights print role in corporate literature
Park Communications chief executive Heath Mason has championed the role print plays in corporate literature distribution at the recent Corporate Responsibility (CR) Reporting Debate day.
Google and Royal Mail back marketing website for small businesses
Google and the Royal Mail have backed a website launched to help educate small businesses on how to effectively use marketing.
John Smith & Son boosts sales with digital and print offering
Academic and professional bookselling chain John Smith & Son has increased its overall sales average by 25% as a result of offering digital and printed textbooks.
Blackwell unveils UK's first instore Espresso Book Machine
Academic book specialist Blackwell has unveiled the Espresso Book Machine (EBM) at its Charing Cross store in London, which is claimed to be the first bookshop installation in the UK.
Ad spend falls as recession forces marketing cuts
UK media spend is falling faster than in many other countries, according to a recent study by a leading advertising agency.
Data-led marketing key to survival in recession, claims Adare data chief
Organisations have forgotten about the meaning and value of customer relationship management (CRM) and need to focus on data management to meet the demands of retaining business in the recession, an...
Lurpak door-drop campaign wins DMA award
A Lurpak butter campaign by BD Network has won the inaugural DMA Door Drop Award, winning praise for its strategic targeting and creative innovation.
Study reveals print more persuasive than online for health and beauty ads
Young adults are more likely to respond to print advertising than online advertising a new study of health and beauty advertising has revealed.
Digital print team eyes professional photo market with ProCanvas venture
Start-up ProCanvas is looking to plug "a gap in the market" and target the professional photography market with its digital print business.
Cranfield personalises post-course packs to drive repeat bookings
Cranfield School of Management has called on Trapeze Mailing Services to produce personalised direct mail to suggest relevant courses to past students.