Marketing

Royal Mail bosses faced further scrutiny over their approach to the USO, among other matters, in the latest appearance before MPs with committee chair Darren Jones saying that answers had “completely...

Several titles across different market sectors increased their circulation year-on-year in the latest Audit Bureau of Circulations (ABC) consumer magazine reports, but the majority recorded a drop in...

PSE Offline Marketing has appointed a new sales director and launched a new website, as it kicks off a brand strategy that aims to grow the business by 285% by 2025.

Data protection issues are rarely far from the news. And as the recent ransomeware attack on Royal Mail in January illustrated, not only are they publicly embarrassing, they can be commercially...

Vpress has unveiled its new digital business card product, called Vdocs, which share contact details quickly through QR codes on clients’ smartphones.

Steady growth in the amount spent on advertising in the UK throughout 2022 has allowed the industry to keep pace with inflation, according to research, with certain print sectors seeing a big boom.

MetroMail has rebranded as CustomerKNECT to better reflect its wider offering, with the business also embarking upon a major £12m spend that includes upgrading its ‘white paper in’ production setup...

Administrators are now officially in place at Screaming Colour.

British printers won two of the nine prizes available at Xerox’s Best of the Best Awards, where the manufacturer celebrates the best use of its products from around the world.

Direct mail remains a powerful force in the marketing mix, according to new research showing that consumers still retain a strong connection with physical marketing.