Arnold Schwarzenegger's anti-book actions are still rankling, and with books at front of mind I thought maybe we the PrintWeek readership could do our bit to generate as few book sales by recommending our favourite business reads.
I've been involved in a sort of unofficial printing industry book club for a while now, whereby various industry contacts have suggested or swapped books of one kind or another.
Thus via Andrew Gunman (he of ex-M-real fame) I'm trying to get my head around objectivism by reading Ayn Rand's seminal work Atlas Shrugged. I'm finding the prose a bit hard going, though. Has anybody finished this weighty tome?
Charles Jarrold at Southernprint pointed me in the direction of Fooled by Randomness, written by a City trader who explains how many of those so-called Masters of the Universe were, in fact just lucky, and explores the hidden role of chance in life and in business.
I've given up waiting for Tom Bower's book on Richard Desmond to appear, but Bower's still the man when it comes to the unauthorised biography and his book on Conrad and Lady Black must be required reading for anyone in the newspaper business.
Surely everyone has read The Long Tail by now? What about Freakonomics? Both excellent, though-provoking reads.
Another contact swears by Stephen Covey's Seven Habits of Highly Effective People as a book he keeps on hand to be dipped into again and again.
What other page-turners are to be found on the industry's desks and bedside tables? All suggestions for a right riveting read welcome.