Will the Prosper inkjet system "save" Kodak? Industry analyst Andrew Tribute believes it can.
In this video posted on Kodak's B2B YouTube channel Andy asserts that Prosper and the associated technologies around it will change the Kodak business model: "Whatever's happening on the financial side, this is going to sort it, it'll get solved," he states, while waxing lyrical about Kodak's overall offering compared with what's available from competitors.
That is a pretty bold claim given the actuality of the numbers and the amount of fretting in the financial pages about whether Kodak can come up with enough cash to keep going. Q3 losses that were double market expectations didn't help things much, alongside a warning that losses for the full year could be $200m greater than the top end of the previous forecast.
However, Kodak boss Antonio Perez says people shouldn't read too much into the statutory filings about its liquidity position, in which the firm warned that it would have to raise more cash to survive the next year, because, well, it's just a statutory thing.
Since then, the firm has sold its image sensor business to Platinum Equity for an undisclosed sum, and it's also in the process of selling off a bunch of digital imaging patents that could rake in as much as $3bn.
The positive news is that Kodak has now sold a fair few Prosper presses and imprinting systems, with Prosper sales up 40% according to the latest quarterly report, and "hundreds" of printheads installed according to Perez. Customers for the Prosper press, in either colour or black-and-white guise, include DaeMyung of Korea; China's Phoenix Publishing and Media Group; Consolidated Graphics, Fenske Media and Mercury Print Productions in the States; Spain's Servinform; and an as-yet unnamed Japanese printco.
Here on the small island Prosper technology is being used by Lettershop Group and St Ives Clays, Howard Hunt has a 5000XL on test, and Prosper kit will soon be making its way to Anton Group.
Perez also says the Prosper-related start-up problems that cost the company millions in Q2 and that made up the bulk of the $20m increase in year-on-year operating losses posted by its Graphic Communications Group in Q3, are now, and I quote, "done with" and the company just has to get the money in for the installed systems that are now working according to spec.
If Kodak can indeed be "saved", and by a range of printing equipment at that, it will result in one of the greatest corporate turnaround stories of our times, right up there with Steve Jobs' rescue job on Apple. Although in Kodak's case there is no sign of a visionary, obsessive, genius waiting in the wings on a white charger.
Either way, I can say one thing with as much confidence as that voiced by Mr Tribute - it won't be long before we find out.