Following my rant last month regarding misleading weasel words about "saving trees" by sending e-cards, I did get in touch with Envirowise to register a complaint about the organisation's current e-card campaign.

I've received the response below, and see a glimmer of hope for a reduction in such disingenuous promos in the future.

"Thank you for your feedback regarding our Christmas e-card campaign. We appreciate your comments concerning the promotional text for our e-card campaign and we should like to reassure you that our intention is not to mislead. By promoting our e-cards we aim to raise awareness of how Envirowise can help organisations use resources more efficiently, benefiting both the environment and the balance sheet. Based on your comments, we are considering our messaging and will review our promotional text for future campaigns."

Remember, comrades, it's up to us all to stamp on the misinformers who besmirch the name of print, so please protest if you see companies or organisations espousing similar environmental flannel.