A clever promo pack arrived at PrintWeek Towers the other day, highlighting that it was a mere week to go until North Print & Pack. Here's a pic of it. It arrived in a funky board envelope with asymmetric address window, and featuring additional promo info for the show. The pack in question is a “7 days to go” piece containing chocolates, a bit like a mini Advent calendar. This idea was conceived by product development whizz Nick Lewis. It’s something he set up after being inspired by the way kids countdown the days to their birthdays. As well as consumers being able to order a single personalised item for a special occasion of a personal nature, such as birthdays and anniversaries, the pack also makes a great promo piece for use by businesses to highlight upcoming events. That’s exactly what North Print & Pack has done. And for those of us of a print anorak nature, the packs are produced by RCS on their Screen TruePress Jet SX B2 inkjet press. Yes, this is the sort of high-value ‘personalised gifting’ application highlighted by managing director Michael Todd when he invested in this kit. I can see how this sort of piece, or variants of it, would be of interest to all sorts of brands. Each pack is personalised and there’s even more of a wow factor thanks to the addition of a tactile spot UV coating layer (and being digital this marries with the personalised text, for extra wow factor) via the Scodix. Another one for the list of “interesting new print applications that would never have been possible before”. Love it.