Outdoor ads with personal touch

Vuvuzelas at the ready for tonight's England match? I heard Justin King on the radio the other day saying that Sainsbury's has sold 50,000 of the 70,000 of said trumpets it ordered. He fully expected the remaining stock to disappear by the weekend.

Surely it's only a matter of time before the first tabloid report of some sort of vuvuzela rage incident, if it hasn't happened already?

Anyhow, what with the footy and the golf, this is set to be a sport-tastic weekend ahead involving millions of people being glued to the telly, eating takeaway food. As part of my highly unscientific analysis of the World Cup print boost I can report back that at Francis Towers we are pretty much knee deep in pizza delivery leaflets, so there's been some sort of mini-boom for a printer or two somewhere.

Talking of pizza, I have also observed some unusual outdoor advertising activity going on at a local branch of Domino's. It's located near a busy road junction and every time I pass it they have staff standing on the pavement energetically waving offer placards at passing motorists. It's certainly attention-grabbing.

Is this a nationwide initiative? And will it result in a new multi-function p-o-s print category??