New bank brands = new need for print

As it's Friday, time to look on the bright side. This week's news about yet more billions of taxpayer's cash being bunged the way of our busted banks is terrifying, and yet... the European Commission's demands that the banking behemoths need to be broken up will surely provide some cheer for print.

I've already received two mailings about the Lloyds TSB rights issue (I don't like to restrict my investments to bombed out printing stocks, oh no, I like to include a few bombed out banks too).

Then once the plans start being put into action there will be no end of customer communications required about how people's accounts are changing, together I'm sure with accompanying booklets of FAQs and other collateral of that ilk. Not the sort of stuff that can go out in an email.

Also requiring lots and lots of print will be the roll-out of the new banking brands that emerge from all of this, and the rebranding of getting on for 1,000 branches that were formerly part of Lloyds TSB and RBS. Some printers at least are going to be very busy as a result.

Here endeth Friday's glass half full moment.