I happened to see the Royal Mail's "partner for growth" TV advertisement over the weekend for the first time since I wrote about the campaign last year. Turns out that of course I wasn't the only viewer to notice the erroneous "Leiberg" name on what was most definitely a representation of a Heidelberg Cylinder - Heidelberg UK managing director George Clarke also spotted the slight, and leapt into brand champion mode. As a result of Clarke's request the ad has been amended so the true identity of the iconic press is now clear. Hoorah!
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"No Mr Bond, I expect you to di-rect mail"
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
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