Are your facilities working hard enough? Just for a change, I'm not talking about working hard in terms of sheets per hour or jobs on the van. I mean in terms of showing off print's jaunty side, and promoting your people and brand in your own space. A few weeks ago I visited Axel Springer's Hamburg print plant. It was an interesting trip in all sorts of ways, not least due to the firm's plans to use hybrid newspaper printing in a big way. While walking around the facility one couldn't fail to notice a series of large-format wall graphics adorning various rooms and passageways – not just reception or the obvious public bits. They even had a sort of mini-museum with a display cabinet showing how their production technology had changed, along with a series of notable front pages. The wall graphics featured workers from various parts of production (here's an example) and they really looked great. Elsewhere, I spotted a pillar cleverly clothed in a design based on newspaper plates. If you haven't done so already, why not consider using some of your own wall space for some nice graphics? It shouldn't cost a fortune and will have the quadruple benefit of generating a bit of print, showcasing the visual appeal of printed materials, engaging your people in a fun project, and all while highlighting your company's personality.
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"Utilities, paper and ink but probably not transport, couriers, finisher’s for example"
"Bound to be, most likely those not key suppliers along with HMRC"
"And now watch for those reversion charges to come in thick and fast, for the slightest deviation from the mailing specification 😉😂"
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