Loved this article about so-called ‘craftmania’ and the boom in online marketplaces for hand-crafted items, such as Etsy and Folksy. There’s a quote in the piece from Mintel’s Richard Cope that resonated with me, about the appeal of tactile things in a world where everyone has the same stuff and so much of our day to day interactions are screen- and RGB-based. "Since the digital age, things like books, DVDs, records and CDs have started to disappear. It's eroded people's sense of having to own physical products because everything is virtual instead, and this is a reaction,” he said. It’s a theme we’ve repeatedly picked up on here at PrintWeek. The deep-rooted and enduring appeal of tactile items – print included – is good news for our medium in its many and various formats. There’s no shortage of print-related items in the craft universe, either, such as Nikki McWilliams’ wonderful hand-printed cushion covers, a plethora of personalised posters and lots of lovely letterpress. Plenty of inspiration for the print-related Christmas list... And, judging by the regular dialogue seen on Twitter between companies such as Moo, Printed.com and Solopress and their customers, these crafters are generating a sizeable amount of print themselves too. They buy a lot of cards, labels, tags and packaging that enhances the quirky individuality of their brands. Hand printed meets mass printed, it’s all good.
Have your say in the Printweek Poll
Related stories
Latest comments
""longer run litho work had “now returned to the Far East”?
Is this happening a lot?"
"Thanks Jo, look forward to reading it in due course. Administrators generally argue that they need to act with lightning speed in order to protect the business/jobs, thereby overlooking the fact that..."
"Hello Keith,
The details will be in the administrators' report but that's not available yet. I will write a follow-up piece when that's filed.
Best regards,
Jo"
Up next...
High Court orders winding-up
Official Receiver steps in at Rymack Sign Solutions
Hit by Scottish whisky industry downturn
Administrators reveal £4m shortfall at Spirit Label Solutions
New options for the business
Potts Print ups capacity with Moll install
Modernisation of network continues at pace