Loved this article about so-called ‘craftmania’ and the boom in online marketplaces for hand-crafted items, such as Etsy and Folksy. There’s a quote in the piece from Mintel’s Richard Cope that resonated with me, about the appeal of tactile things in a world where everyone has the same stuff and so much of our day to day interactions are screen- and RGB-based. "Since the digital age, things like books, DVDs, records and CDs have started to disappear. It's eroded people's sense of having to own physical products because everything is virtual instead, and this is a reaction,” he said. It’s a theme we’ve repeatedly picked up on here at PrintWeek. The deep-rooted and enduring appeal of tactile items – print included – is good news for our medium in its many and various formats. There’s no shortage of print-related items in the craft universe, either, such as Nikki McWilliams’ wonderful hand-printed cushion covers, a plethora of personalised posters and lots of lovely letterpress. Plenty of inspiration for the print-related Christmas list... And, judging by the regular dialogue seen on Twitter between companies such as Moo, Printed.com and Solopress and their customers, these crafters are generating a sizeable amount of print themselves too. They buy a lot of cards, labels, tags and packaging that enhances the quirky individuality of their brands. Hand printed meets mass printed, it’s all good.
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