Dear reader, sometimes this job is sooo frustrating.

With Christmas officially underway now the John Lewis advert has aired, the Christmas catalogue collection at Francis Towers is growing apace.

I wanted to bring you details of the printco that has helped one company out-John Lewis John Lewis this year. But I cannot.

The company in question is Booths, “the Waitrose of the north”.

It has produced a most wonderful Christmas Book as part of its seasonal campaign.

Cloth bound, gold foil blocked cover, +200pp of sumptuously illustrated pages of Christmas recipes and inspiration on uncoated stock, and complete with a bespoke ribbon ‘Booths’ bookmark.

You can see a pic of it on PrintWeek's Twitter feed, here.  

It’s a complete delight. Naturally I was keen to find out who had produced this fantastic example of the power of print. It was going to be the perfect pre-Christmas Killer App.

Dammit, Booths will not give me any details: “We want to protect the process as we invest a lot of time and effort into this publication and it’s very much our USP over the Christmas period,” says Danny in marketing.

Argh! Now I do have an inkling about who might have been involved with this, but I don’t want to drop them in it with a key customer.

So, consider this a shout-out to all the pre-press, print, paper and finishing folk involved. You’ve done a most fantastic job.