An interesting little snippet from the world of book publishing, where cult author Douglas Coupland has a new book out, Generation A.

There's a nice touch to the launch, in that it's possible to order a special limited edition signed hardback where purchasers can also customise their own version of the book jacket online at the point of ordering. It seems from the website that the customised jacket will arrive separately from the "standard" book, which could make sense in terms of the supply chain operation sitting behind this.

Shall put a question in to publisher Random House to find out who's fulfilling this for them. But it's another nice example of technology empowering new forms of print. What would once have been quite complex print processes are increasingly becoming integrated into everyday activities.