I've been carrying a 50cm square of what looks like a sort of super-thick corrugated board around with me since Ipex.

At any given opportunity I will thrust this piece of board into the hands of a random passing person and urge them to squeeze it. Thus, I have become a Re-board bore.

In case you didn't see it on the Oriam Green stand (which was actually made out of it) at Ipex, Re-board is a rather special substrate and it should be of great interest to anyone in the point-of-sale and exhibition graphics business.

Its strength and lightness, combined with a nice printable surface, make it particularly captivating and give it enormous potential - the expectation upon first handling it is that it could easily be crushed, like any piece of corrugated, when in fact the special walled construction is incredibly strong - it only gives very slightly under pressure even at the very edges. I'm not terribly au fait with the technicalities of bending strengths, but the 16mm thick version I have here is apparently 700 Nm/cm2. Basically that seems to mean it would require Herculean strength to snap or deform it.

So it can be used for all sorts of things, including the construction of temporary shelters and semi-permanent furnishings, and because of its lightness it's cheap to transport and no heavy lifting is required for assembly, so elf 'n safety should be happy.

As you can probably tell, I'm a fan. The Swedish makers Design Force are part of Stora Enso, and they believe Re-board can replace metal, wood, plastic and nasty old MDF for all sorts of different applications.

Best of all it is made, essentially, out of paper and is 100% recyclable. What a great product to propel the potential of print and paper into new areas.