Print buying
Citron launches DM campaign
Car manufacturer Citron is launching a direct marketing campaign to promote its C3 Picasso MPV.
Printers cite positive influence of 'good' PM firms but warn price-based model will fail
Good print management companies have had a positive impact on the industry but those that chase price alone with no loyalty to their clients will fail in the current market, industry figures have...
SP Group produces PoP work for Thorntons' campaign
SP Group, the large-format arm of St Ives, has produced a point-of-purchase (PoP) campaign for chocolatier Thorntons.
Blue chips demand rigid standards for brand colours from printers
Leading brands easyJet and AA said they face a complicated challenge to print corporate colours consistently, following a survey of the UK's most recognisable brand colours.
Boden test puts digital ahead of litho for mailing campaigns
Digitally printed, personalised mailings have come out on top against their litho-printed equivalent in a scheme run by mail order clothing specialist Boden to test which campaign gave better response...
English Heritage picks its top six printers for 1.2m tender
English Heritage has awarded a 1.2m contract to six printers after a rigorous two-phase tendering process that eliminated more than 150 firms.
Reed's Bloomfield announces retirement
Reed Business Information's (RBI) Martin Bloomfield has announced plans to retire from his role as global procurement director at the end of April.
Credit crunch creates green challenge for charities' print buyers
Print buyers in the charity sector are facing tough decisions in balancing cost-cutting with the need to maintain environmental credentials.
Print buyers expect growth in sophisticated digital print
Print buyers have expressed surprise that more suppliers aren't promoting digital print in the current climate, after a survey found that direct marketing is moving away from "cold" acquisition data...
Penguin increases teaser titles as a safer alternative to longer runs
Book publishers are shying away from long runs and producing more ultra short-run teaser editions to test the market, according to Penguin Group.