Direct mail
Is it time to dust off direct mail?
It is, perhaps, pertinent to realise that a multitude of present-day marketers have pretty much zero experience in direct mail, such has been the fixation with online digital marketing channels in...
JICMail scales up Response Rate Tracker
JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.
Royal Mail parent rejects possible takeover bid
The saga around Royal Mail continues, with confirmation that parent group International Distributions Services has rejected a potential takeover bid from a group connected to its biggest shareholder...
Royal Mail tight-lipped on extent of fraudulent stamp use
Royal Mail has refused to comment on how many fraudulent stamps are being detected at its sorting offices, after the Daily Telegraph claimed that fake stamps printed in China are flooding the market...
Fraudster’s house goes under the hammer
The luxury home of a disgraced former mailing boss is going up for auction with a guide price of nearly £3m.
Royal Mail reveals wish list for USO reform, appoints new CEO
Royal Mail has submitted its proposals for reform of its Universal Service Obligation, including changes to bulk mail and Second Class delivery frequencies. And the group has also appointed a new CEO.
Eight Group makes strategic hire, plans expansion
Eight Days a Week Print Solutions (EDWPS) and sister business Eight Plus have appointed a new strategic solutions director at the same time as implementing a group structure.
Mail drove 40% conversion rate from site visit to purchase in Q4 2023
JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...
CMS’ 2028 zero carbon bid accepted for Midlands business pledge
Central Mailing Services (CMS) has been accepted into the West Midlands Net Zero Business Pledge for its bid to cut its scope one and two emissions to zero by 2028.
FCS Laser Mail gets sorted with Vantage install
Print and mail firm FCS Laser Mail has installed a brand-new BlueCrest Vantage MT5 FlexLine sorter at its Birmingham factory, allowing the company to take on trade sortation work.