Design

Drupa adopts augmented reality for promotional campaign

Drupa organiser Messe Dsseldorf has created a trade campaign to promote the global exhibition using augmented reality.

Epson teams with EFI to offer proofing bundles

Epson has partnered with EFI to offer an in-house proofing package, comprising Epson printers and RIP software from EFI, to designers, agencies and advertising departments.

Kuoni adds interactivity to print ads with Aurasma

Tour operator Kuoni has teamed up with Aurasma to add digital interativity to its New Year campaign, with a feature that enables a viewer to call directly from the page.

Flora Tea Company launches redesigned packaging

Design and Print agency Abstract Group has redesigned the packaging for the Flora Tea Company using Antalis McNaughton's Trucard folding box board

GMG marks entry into wide-format sector with Fespa Digital 2012 attendance

GMG has marked its foray into the wide-format print sector with colour management software that can drive more than 750 print and cutting machines.

Digitally printed fabric sector set to take off, claims OPG

The market for digitally printed fabrics could be about to take off for a range of applications from soft signage to wall coverings, pop-up stands and light shades, according to Scottish printer OP...

Me & my: Duplo DC 745

It's fair to say that most children of around the age of five are not the greatest artists the world has seen. Houses tend to look like they are suffering heavy subsidence, people are bloated around...

Star product: Stehlin Hostag glass flake

Stehlin Hostag's glass flake pigment coating gives a sparkly finish, which, because it has a transparent core, can be applied on top of any coloured ink.

Less Packaging develops online packaging management tool

The Less Packaging Company, has, in partnership with Marks & Spencer, developed an online tool to help the retailer communicate its packaging requirements across its global supply chain.

High-impact campaigns are built around print's power

The numbers speak for themselves. Far from being gradually phased out and replaced by digital formats, printed materials are still a crucial part of many marketing campaigns.