The firm’s 'Value' offering comprises nine products including basics like business cards, letterheads and flyers. It also encompasses stitched brochures, roller banners and Foamex signs.

In all cases the product specification is restricted in terms of the sizes and materials options that are available, and orders have a turnaround time of four or five days, excluding weekends.

The Southend-on-Sea firm described it as “cheap printing that lives up to Solopress’ high production standards”.

The market for certain print products is already highly commoditised and price-driven. With the Covid-19 situation having a knock-on effect on demand for many types of print, Solopress managing director Simon Cooper said budgets had also been squeezed across-the-board. 

“We wanted to support resellers as they strive to meet the needs of businesses operating under difficult circumstances. Solopress Value allows resellers to offer an entire suite of printed materials at rock bottom prices, or to let customers pick and choose from the range, rationalising in certain areas while investing more heavily in others,” he explained.

Solopress revamped its production setup last summer when it replaced a swathe of older digital and litho print capacity with an HP PageWide T250 HD inkjet web press, the world’s first at the time.

Towards the end of last year it also launched a members’ club offering for its big-spending professional clients.