The specialist signage and wide-format trade show, which will be celebrating its 35th edition in February 2024, will join a wide range of B2B brands at Datateam, including the Printwear & Promotion Live! exhibition that also takes place at Birmingham’s NEC.
Datateam Business Media managing director Parvez Kayani said: “We are delighted to have acquired the SDUK brand and look forward to building on the success that Faversham House has achieved with the show over the last 23 years.”
Faversham House chief executive Amanda Barnes added: “We’ve been honoured to have been part of the signmaking industry for the past 23 years. It’s a great sector and we’ve thoroughly enjoyed working with so many passionate and creative people over the years. I’m sure SDUK will go from strength to strength under Datateam’s ownership.”
Established in 1988, Datateam Business Media now offers over 50 publications, websites, events, and awards.
The 2023 edition of SDUK in March was warmly received, attracting “over 100 companies and brands” exhibiting.
