The Huddersfield, West Yorkshire-based direct mail specialist has been awarded the contract to deliver the legacy communications for VSO, as well as the print and direct mail for fundraising campaigns.
VSO will also be using Ethical Mail, Propack’s own-brand sustainable postage alternative, for the print campaigns. The Ethical Mail brand supports Propack’s clients with access to sustainable paper supplies, an eco-friendly factory, fair supply chains, and partnership schemes with the Woodland Trust and Ecologi, offsetting all of the carbon associated with the delivery of the mail.
VSO has worked with Propack for almost five years already, on the production of its Kin Magazine, which communicates the work of the charity to its supporters both across the UK and overseas.
Gary Walker, account director at Propack, said: “We’re always proud to bring our direct mail expertise to boost the work of such a great organisation.
“Our team has extensive experience delivering campaigns for the third sector and we are ready to begin expanding our campaigns, doubling down on the quality work we already provide for VSO.
“Along with our £2.7m investment into new technology and print equipment over the last year, we have the highest faith we can deliver the most efficient, cost effective and sustainable print solutions for VSO in the coming years.”
Propack recently secured a trio of other new client wins in the charity sector. Late last year it also won a tender to provide four years of outsourced sponsorship activity for children’s charity Plan International UK (PIUK).
The company has just launched its own online sustainable greetings cards retail business, Planet Bee Cards.
Founded in 1995, Propack’s customer base covers both B2C and B2B but its sector specialisms include retail, charity, travel, and automotive. It produces 25 million mail packs a year from its 2,787sqm site.
