Part of a scheme operated by the World Land Trust, the certification is attained by offsetting the company’s entire annual operational carbon footprint, through the purchase of endangered tropical habitat.
The Cramlington, Northumberland-based company said the certification, which it attained last month, makes it the first Carbon Balanced Printer in the North East of England.
By offsetting its annual operational emissions, the business has balanced over 425 tonnes of carbon, resulting in the preservation of over 70 acres of critically threatened tropical land.
All certified printers and users of Carbon Balanced Print can demonstrate their positive action by using the World Land Trust logo on their printed material. Carbon Balanced Printers are also able to offer their customers certificates to highlight the amount of CO2 balanced and the area of land protected.
Carbon Balanced Print and paper supports the World Land Trust, which protects the forests of Khe Nuoc Trong in Vietnam. One of the most biologically diverse countries in the world, Vietnam is also one of the fastest growing economies, which the World Land Trust said is “putting immense pressure on its exceptional biodiversity”.
Potts sales director John Conway said: “We have invested heavily over the last 10 years in the use of environmentally friendly processes throughout our company. Potts are proud to add World Land Trust certification to our sustainability commitments.
“We are very excited to offer our clients Carbon Balanced cartons, as well as Carbon Balanced literature, direct mail and large-format printing.”
Late last year Saltash, Cornwall-based Deltor Communications, Stanstead Abbotts, Hertfordshire-based Jump Design and Print, Nottingham-based Simply Cartons, and Cornwall-based St Austell Printing Company (SAPC) also became Carbon Balanced Printers.
Since its launch, over 3,000 brands and organisations have chosen Carbon Balanced Paper. In total, over 190,000 tonnes of CO2e has been balanced, helping World Land Trust to protect 19,000 acres of threatened habitats.
