The Dublin-headquartered business also has an operation in Northern Ireland, and supplies customers in the UK, ROI and continental Europe.
Founder and chief executive Mal McGowan said the business had been watching the development of the Landa technology from the outset.
“It was a bit slower to market than anticipated, but I feel the technology and quality is right for McGowans now,” he said.
McGowan said that, Covid-19 restrictions permitting, he hoped the press would be installed toward the end of July.
The company has a long track record in being an early adopter of new technologies.
In 2017 it installed the first EFI Nozomi to be used for display graphics.
“The Nozomi has been very successful for us, and we have built a whole cardboard factory around it. We are looking for the Landa to have the same impact in smaller format.”
McGowans' Landa S10 is configured with seven colours plus inline coating for spot or flood varnishes. It will be installed at the firm’s Dublin facility.
The space required for the new press and associated finishing kit means that McGowans may have to retire its Agfa M-Press.
McGowan said the investment was around €4m (£3.5m).
“In terms of ROI we are looking to treble the revenues from our small-format division. It’s a big investment, but I told Benny Landa that if I can buy it, anyone can!” he added.
He said the Landa would be used for direct mail work, commercial printing, point-of-sale, and “also into the expanding packaging market”.
It prints at 6,500sph and can handle material up to 800microns.
“The quality is good and the fact that we can get close to so many Pantones really negates the need for special colours,” McGowan explained.
“After Covid there will be opportunities to be had and the market will be buoyant for those who are in a strong position.”
McGowans will probably retire some of its smaller format digital presses when the Landa S10 is fully up and running.
The business runs a range of wide- and small-format digital equipment and also has a Massivit large-format 3D printer.
McGowan said the €20m-plus turnover firm had had a relatively good year despite the pandemic, with sales down around 11%-12% but profits up because it has been running more efficiently.
The business employs 110 plus additional part-time workers depending on workloads.
