The business said the transformation of the Haybrooke brand was intended “to capture the dynamic and pioneering spirit of the business and its commitment to innovation, sustainability, and delivering value to its clients”.
Haybrooke launched its production-based print pricing engine – PDQ – in 2006 and this spawned the online print buying platform PDQ Print Hub.
The launch of printing as a service – PaaS – in 2021 marked a major milestone for the company, connecting businesses with a national network of trusted printing fulfillers “and enabling smarter, more sustainable print buying decisions”, according to Haybrooke.
“The new brand identity captures the company’s vibrant and forward-thinking ethos, combining sleek modernity with an innovative edge,” the business stated.
“From a bold new logo to a fully refreshed website, Haybrooke’s new look embodies its journey and its vision for the future.”
John Roche, CEO of Haybrooke, commented: “Our journey has been one of constant evolution and growth. We’ve moved beyond our roots as a SaaS provider to become a key player in the print industry, offering end-to-end solutions through PaaS and PDQ Print Hub.
“Our new brand reflects who we are today – innovative, approachable, and dedicated to driving change in the print sector. This rebrand represents the next chapter in our story, and we’re excited to share it with the world.”
Roche told Printweek the go-live date of the new brand identity was on Wednesday (11 December), and that the business had received positive feedback from clients so far.
“We have also had a lot of direct conversations with clients and suppliers and have received great feedback from everyone we have spoken to so far, pretty much without exception. We are very pleased with the reaction so far.”
Roche added the company’s updated website showcases its offerings “and serves as a hub for innovation and collaboration, providing a seamless and engaging experience for customers and partners alike”.
In October, Haybrooke secured a new three-year print framework agreement with Ricoh UK that integrates Haybrooke’s PDQ Print Hub platform and PaaS offerings into Ricoh’s document and print centres across the UK.
Haybrooke currently employs 10 staff, having recently taken on a new head of creative services – Roche’s daughter Lauren Roche. Its turnover target for the current financial year is £3m.
Earlier this year the business secured strategic partnerships with two new office sector buying groups and revealed that it was launching a new quoting interface for PDQ Print Hub.
A year ago the company relocated to a new office at the Harborough Innovation Centre in Market Harborough, Leicestershire.
