Global is one of the biggest outdoor companies in the UK with over 235,000 sites reaching 95% of the UK population.
Its outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports, including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, and the UK’s largest network of buses, including all major cities.
Delta said it will be providing an end-to-end service, powered by its Workstream X technology platform, delivering creative/digital print services, multi out-of-home (OOH) format print production, fulfilment, and distribution.
Global operations director Adrian Lovejoy said: “Our tender process reflected our need to find the best long-term partner to deliver maximum value to our customers. We have successfully transitioned to Delta over the past few months and are already seeing the benefits of the partnership and supply chain come through, especially as we align our technology capabilities.
“Delta is also heavily focused on the environment and sustainability which closely aligns to our strategy. The partnership will enable Global to deliver a seamless media booking and production end-to-end solution, driving efficiency and improving time to market and supporting future growth.”
Delta Group CEO Jason Hammond described the tender process as “very complex” and said the business was delighted to be awarded the contract, which strengthens the company’s position in the OOH and emerging digital print market.
“To be appointed to work with a market leader like Global is very exciting and provides assurance that our investment strategy, innovation, can do culture, services and unique infrastructure add real value for our clients. We will be working very hard to deliver exceptional value to Global over the contract term.”
Speaking to Printweek, Hammond added: “The transition is done, we’ve bedded in the technology and it’s all working seamlessly.
“Technology was the major part [of Delta winning the tender]. They were looking for a long-term partnership that reduces touchpoints for them and us, and merging technologies between Global and the Delta Group just means speed to market is much improved, and there are efficiencies of combining all of the different parts of the job including deliveries.”
Much of the Global work will be produced at Delta’s headquarters in Waltham Abbey, London. A six-strong dedicated team from the group are currently working on the account.
The Delta group of companies had sales of £77m last year, and employs 750 staff over eight sites. It offers a range of creative, technology and display services. The group boosted its FSDU production capabilities with the UK’s first Displayline system last summer.
The business also recently won McColl’s retail marketing ‘Point of Sale’ contract.
In December the company made another senior hire with the appointment of a new sustainability director, Starzèus Hassan-McGhee. He followed in Danni Murray, who joined as divisional managing director shortly before.
