Multi channel marketing

New research from the Data & Marketing Association (DMA) has found that employing a multi-channel approach to marketing is recognised by most marketers as being important to their future business...

Williams Lea Tag (WLT) has acquired end-to-end shopper marketing activation partner Popcorn Global to add advanced POS design and prototyping capabilities to its offering in this area.

Williams Lea Tag (WLT) has acquired on-demand digital content and social media agency THP.

Williams Lea Tag (WLT) has acquired computer-generated imagery specialist Taylor James in a move to become one of the world’s leading omni-channel marketing partners to global brands.

At last week’s Power of Print seminar at Stationers’ Hall in London, unsurprisingly the effectiveness of print was the main topic of the conversation.

Tangent Communications has sacked the boss of its underperforming Tangent Snowball marketing agency and issued a profits warning for the full year.