Marketing spend

JICMail (The Joint Industry Committee for Mail) has outlined its plans for 2019 after winning a prestigious media research award.

The Joint Industry Committee (JIC) for Mail has launched the first ever “currency” for mail, based on comprehensive readership research for the channel, to help advertisers with their media planning.

A YouGov survey has revealed that while many small businesses in the UK are seeking to cut costs in the face of Brexit uncertainty, the vast majority won't cut packaging spend.

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow...

Jitters over Brexit, weak global growth and ongoing government spending cuts have led to uncertainty in the marketing sector despite increasing budgets, according to new data.

Lloyds Banking Group is reviewing its marketing print services, which represents around 100 million printed items a year.